Friday, September 30, 2011

DirecTV Versus The Dish Network: Taking Another Look

The number of customers who subscribe to direct satellite broadcast service has grown dramatically over the last several years. Millions of people have grown weary of watching lackluster programming delivered by network television. They've migrated to DirecTV and the Dish Network because they yearned for a wider selection of shows that were more engaging. Others have begun to leave their cable providers behind because of persistent outages and inflexible packages. They too, have looked to satellite providers for a better experience. The question is, which service is better: Direct TV or the Dish Network?

In this article, we'll compare the two side by side. We'll consider the quality of the programming, pricing and packages, and overall customer satisfaction. In doing so, we hope to help you choose the subscription that best suits your television entertainment preferences.

Dish Network

Programming Quality

If you own a high-definition television, picture quality is likely important to you. DirecTV has a distinct advantage in this area. The company has always considered high-definition broadcasts a priority. As a result, they currently offer over 130 channels that stream continuous, 24-hour HD content. That not only includes local stations, but also some of their most popular channels, such as ESPN, Discovery, and all of their sports packages. The Dish Network currently offers fewer than 120.

DirecTV is expected to expand their high-definition inventory of channels to over 200 in the near future. This is one of the reasons cable TV customers have been abandoning their providers and joining Direct TV.

Pricing And Packages

Both satellite providers offer several packages, each with a different price point and different list of channels. That makes it difficult to compare the two. Direct TV offers packages that range from under per month to their "Premier" package, which they offer at an introductory .99 per month. Meanwhile, the DISH Network's lowest-priced offer is under while their "America's Everything Pak" (their version of the "Premier" bundle) is currently priced at .98.

Both providers offer popular programming options, such as HBO, Discovery, and Disney (along with dozens of others). DirecTV has gone a step further and dominated the sports segment. They offer their subscribers an enormous amount of exclusive content with programs such as the NFL Sunday Ticket, MLB Extra Innings, and Mega March Madness.

Customer Satisfaction

Both the Dish Network and Direct TV consistently outperform cable television providers in satisfying their respective customer bases. However, here too, DirecTV manages to edge out its satellite broadcast competitor. Recent surveys show them leading by nearly 7 points.

Customer satisfaction levels may be the most instructive barometer of all. One of the reasons Direct TV has achieved higher numbers than their competitor for the past nine years is due to their programming. A larger number of channels are delivered in high-definition and the packages are more comprehensive. If you're thinking about migrating to DirecTV or the Dish Network in the near future, consider the factors above. Each of them will play a key role in your overall experience.

DirecTV Versus The Dish Network: Taking Another Look

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