It might seem like a business paradox - we watch television to distract us, so how can it possibly be good for business? Well, surprisingly, many businesses in a variety of industries have found that office TV packages have actually made their employees more productive and their customer's happier.
A ground-breaking study of weekday daytime TV viewing habits by financial professionals located in the United States was conducted by CNBC commissioned by KMR in October 2002. Some 1,000 financial professionals were surveyed from industries that included commodities and securities, banking, holdings and trust, insurance companies and personal financial services. CNBC was pleased to find that many financial professionals spend time purposely watching office TV channels while on the job.
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Don't get the wrong idea, they aren't watching daytime drama or movie channels. They're looking for valuable information that they can use to help make better decisions with regards to their jobs. The survey found that 96% of television viewing between 5am and 5pm was dedicated to the news and business channels Fox News, CNN, MSNBC, Bloomberg, CNBC, CNNfn and CNN Headline News. Those in the securities industry in particular watch the most amount of television because their business is to follow the market and find out what business is doing now. Up-to-the-minute information is critical to their missions.
Writers and bloggers can tune into office television programming for inspiration since they are constantly looking for new ideas. Depending on their area of expertise, they might be watching the financial networks, the entertainment shows, or even the educational channels. Some bloggers have even found that it helps change their perspective or gives them ideas from resources outside their current focus.
Who else might benefit from office television programming? How about:
Any type of business with a waiting room. Doctors, auto dealers, service industries can all use office TV channels to entertain and educate customers or patients while they wait.
Medical offices can help educate the staff on current health and care issues with television.
Restaurants might actually want to let their chefs watch the cooking shows to get ideas and expand their menu.
Schools can have television in the teacher break areas to provide educational ideas from the History Channel or PBS.
In short, it might be time to take another look at office TV packages. Experts at a local satellite TV company can help you learn about the many options available and show you more ideas of how television in the workplace can actually be a boon to productivity.
Office TV Packages - An Added Value For Businesses
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